# Chief Marketing Officer

**Company:** [Duel.com](http://jobs.workable.com/companies/fmG1ELcwL7XyyhdpbzNsnw.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/e306738e-da18-4893-9eb1-dd9dc13ad9b7)

## Description

Duel is a protest against everything wrong in gambling. The purest, fairest casino ever built. The Vatican of gamba. We're waging holy war on scammers, fake bets, and dark patterns; and we need someone to make sure the world knows about it.

**The role**

You own the brand. How it looks, how it sounds, how it moves, how it fights. This is not a performance marketing role hiding behind dashboards. We need someone who can make Duel impossible to ignore: through stunts, activations, content, provocation, and sheer creative force. You'll work directly with the founder and have the freedom to do things no other casino would dare.

Duel's brand is a weapon. The product backs up every claim. Your job is to point that weapon at the right people, at the right time, in the most memorable way possible.

**What you'll do**

-   Own brand strategy and creative direction across every channel
-   Plan and execute disruptive campaigns, activations, and stunts that generate attention without buying it
-   Build Duel's presence on social and community platforms into something people actually follow
-   Manage KOL and influencer relationships: find the right voices, not the biggest ones
-   Rage-bait when it's smart. Know the line. Dance on it.
-   Turn Duel's anti-establishment positioning into cultural moments, not just marketing copy
-   Build and lead a marketing team from the ground up
-   Collaborate with product and community to make sure the brand lives inside the experience, not just around it

**What you'll need**

-   Senior marketing leadership experience, ideally in gaming, gambling, crypto, or entertainment
-   A portfolio of work that made people talk; campaigns, stunts, moments. Show us what you started.
-   Natural instinct for culture, internet, and what makes something spread
-   Comfortable with controversy as a strategy, not just a side effect
-   Builder, not a presenter. You execute, not just deck.
-   Crypto-native or deep in the space. If you need a primer on degen culture, this isn't for you.
-   Strong enough to own a creative vision, flexible enough to let the founder burn it down and start again

Come make the casino the industry can't stop talking about.