# Media Buyer - Financial & Investment Lead Generation

**Company:** [Pareto Publishing - Make The Magic Happen](http://jobs.workable.com/companies/1ibZUG2MhepHZZTZjSi1xB.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/e35ff6ba-5d78-4d7b-8746-21b44ab313bd)

## Description

**Pareto Publishing** is a fast-growing email-marketing company with an engaged subscriber base of 8 million+, helping financial and investment brands reach the right audience at scale. To power our lead-acquisition engine, we're looking for an experienced **Media Buyer** to drive email lead generation across the finance and investment space — sourcing high-quality investor leads and scaling campaigns across every paid channel! :)

This is a highly performance-oriented role with clear metrics tied to lead quality, volume, and acquisition cost — perfect for someone who lives and breathes the numbers.

**Key Responsibilities 🔑**

-   Purchase and manage email lead-generation campaigns from publishers, newsletter operators, and lead providers.
-   Identify, negotiate, and optimize direct media-buying opportunities across the finance and investment space.
-   Build and scale campaigns across Google Ads, YouTube, Meta, LinkedIn, native platforms, and other paid channels — including retargeting to maximize conversions.
-   Optimize relentlessly for CPL, CPA, lead quality, and ROI through audience, creative, and landing-page testing.
-   Manage budgets, allocate spend by performance, and partner with sales and ops to keep lead quality on target.

**Requirements 📋**

-   3+ years in media buying, performance marketing, or lead generation.
-   Proven lead-gen results in financial services, investing, fintech, insurance, or related verticals.
-   Hands-on experience with Google Ads, Meta, and YouTube, plus building and optimizing retargeting campaigns.
-   Solid grasp of conversion tracking, attribution, pixels, and analytics platforms.
-   Analytical, data-driven mindset with strong negotiation and relationship-management skills.
-   Experience purchasing leads or negotiating direct media buys with publishers and list owners strongly preferred.
-   Existing relationships with finance, investment, or business newsletter publishers highly desirable.
-   Knowledge of compliance and advertising regulations within financial services is a plus.

**What to Expect 🚀**

-   Competitive base salary plus a performance-based bonus structure tied to results.
-   The chance to work with significant advertising budgets and real room to scale.
-   A high degree of ownership and autonomy over your channels.
-   A fast-growing business operating right at the heart of the financial and investment sector.
-   Career-growth opportunities as the acquisition function expands.

**Our Recruitment Process 🔍**

1.  First, you'll fill out a short Google Form so we can learn about your background and goals.
2.  If there's a match, you'll have a video call with someone from our HR team to discuss your experience in more detail.
3.  Next, you'll meet with one of our senior leaders and complete a brief DISC assessment to help us understand your working style.
4.  Finally, we'll sit down together to review the full offer, including compensation, benefits, and day-to-day working arrangements! :)