# Graphic Designer (Performance Marketing & Email) **Company:** [Workhorse Innovation LLC](http://jobs.workable.com/companies/n2a8B9iMu8yuMVqjENSQyS.md) **Location:** Remote **Workplace:** remote **Employment type:** Full-time [Apply for this job](http://jobs.workable.com/view/e497731c-90b7-4265-865e-24a895a4fb8f) ## Description Company: DREAMLABS Reports to: Blake Pinsker, CEO Other Leadership: Torii Rowe, Co-Founder Location: Remote Employment Type: Full-Time Compensation: $60,000 – $80,000 (DOE) ### About DREAMLABS DREAMLABS is a performance marketing agency that builds and scales disruptive DTC eCommerce brands. We specialize in high-performance creative production and paid social strategy, partnering with ambitious brands across categories. We operate lean, fast, and execution-first. No corporate red tape. High autonomy. High accountability. AI proficiency is a core expectation across our team. We hire modern operators who use AI tools daily to increase output, sharpen ideas, and eliminate inefficiency. Role Overview We are hiring a Performance Marketing & Email Graphic Designer to become a go-to designer for paid social and acquisition-focused creative for our clients. This role is performance-first. You will own visual execution across Meta, TikTok, and email, building scalable testing systems and high-converting ad creative. You will collaborate closely with media buyers and creative strategists to drive measurable performance improvements. This is a high-output, iteration-heavy role. We expect you to be proficient in leveraging AI tools to accelerate ideation, concept development, variation creation, and workflow efficiency. Core Responsibilities ### Paid Social & Performance Creative (Primary Focus)  • Design high-converting static ads for Meta, TikTok, and other paid platforms • Create structured creative variations for systematic A/B testing • Develop thumb-stopping hooks and performance-driven visual concepts • Translate performance data into new design iterations • Rapidly iterate based on feedback from media buyers • Maintain brand consistency while optimizing for conversion • Use AI tools to generate visual concepts, variations, angles, and layout exploration ### Creative Systems & Testing Infrastructure  • Build modular ad templates that allow for fast testing at scale • Develop structured naming, file organization, and creative testing workflows • Improve internal systems to increase output without sacrificing quality • Support the creative strategy team with rapid concept mockups • Ensure consistent on-time delivery across accounts • Use AI to accelerate research, competitive analysis, and visual exploration ### Cross-Channel Support (Secondary)  • Support email marketing design when needed • Collaborate on brand refreshes and visual system improvements ### Email Design & Lifecycle Creative (Primary Focus) - Design high-converting email campaigns and automated flows - Build modular, scalable email templates - Create mobile-first, conversion-focused layouts - Collaborate with strategists on structure, hooks, and offer framing - Maintain brand consistency across multiple DTC accounts - Continuously improve hierarchy, CTA structure, and visual clarity - Use AI tools to accelerate concepting, layout exploration, copy refinement, and iteration ### Design Tools, Workflow & AI Integration  • Proficient in Figma and Adobe Creative Suite • Strong understanding of paid social ad specs and platform nuances • Highly organized with spreadsheets, task lists, and deadlines • Demonstrated daily use of AI tools (ChatGPT, Midjourney, image generation tools, etc.) • Ability to explain how AI increases your output and iteration speed ### What Success Looks Like in 12 Months  • Noticeable improvement in CTR and thumb-stop rates across accounts • Increased creative testing velocity across all clients • Clear modular systems built for scalable paid social production • Faster iteration cycles driven by AI integration • Strong collaboration between design, strategy, and media buying • Reliable on-time delivery with minimal oversight • Organized creative libraries and structured testing workflowsEmail creative quality elevated across all clients ## Requirements ### Must-Have Experience  • 3–6+ years designing for DTC brands • Strong portfolio of real paid social ad creative (not just brand work or mockups) • Experience designing high-performing static ads for Meta and TikTok • Understanding of direct-response principles and conversion-focused design • Experience working closely with performance teams or media buyers • Proficiency in Figma and Adobe Creative Suite • Demonstrated experience using AI tools in daily workflow • Highly organized and able to manage multiple brands simultaneously • Strong typography, hierarchy, and visual clarity across performance ads - Strong portfolio of real email marketing work (not just mockups) - Experience with Klaviyo or similar ESP ### Strong Plus If You Have • Agency experience managing multiple DTC accounts • Experience designing landing pages or CRO-focused pages • Familiarity with performance metrics (CTR, CPC, CPA, CVR, ROAS) • Experience building modular creative testing systems • Experience working directly with founders or CEOs ## Benefits ### Compensation & Benefits Base Salary: $60,000 – $80,000 (depending on experience) Remote work environment Direct exposure to leadership Opportunity to grow with a fast-scaling agency Collaborative, high-performance culture ### How to Apply Submit your application with the following: 1. Portfolio link showcasing real paid social ads you designed for DTC brands. Mockups alone will not be considered. 2. 3–5 examples of performance-focused static ads and brief context on results (if available). 3. Brief note (2–3 sentences) on how you use AI tools in your daily design workflow. Applications without a portfolio will not be reviewed.