# Digital Marketing Manager

**Company:** [Marathon Talent](null/companies/5bYqKiitnkswFw3vY5nYxq.md)
**Location:** Buenos Aires, Argentina
**Workplace:** on site
**Department:** Luxury

[Apply for this job](null/view/e4ed1f02-48e5-4669-b401-fa73b703ea8e)

## Description

The Digital Marketing Manager owns the brand's digital marketing strategy end-to-end — most critically, taking full ownership of paid media (Meta and Google) in-house, without relying on an outside agency. This is a leadership role, not an execution-only one: the person sets the direction for where media budget goes, makes the investment and optimization calls, and is directly accountable for the channel's results — while also driving email marketing, CRM, SEO/SEM, and brand-consistent digital communications across the business.

**Key responsibilities:**

-   Own and lead the in-house paid media strategy across Meta and Google — planning, budget allocation, and optimization — without dependency on an external agency.
-   Develop and execute email marketing, newsletter, and CRM strategies.
-   Manage audience segmentation, customer lifecycle journeys, and marketing automation.
-   Coordinate corporate communications and ensure brand consistency.
-   Serve as a liaison between Commercial and Communications teams.
-   Develop and monitor SEO and SEM initiatives.
-   Track, analyze, and report digital marketing and e-commerce KPIs, with strategic recommendations for the business.
-   Optimize customer experience, conversion funnels, abandoned cart recovery, upselling, and cross-selling initiatives.
-   Conduct A/B testing and continuous campaign optimization.
-   Research market trends, competitors, and industry best practices.
-   Supervise external vendors and support the Junior Graphic Designer.

## Requirements

-   Bachelor's degree in Marketing, Business, Communications, or a related field.
-   Proven, hands-on experience managing paid media (Meta + Google) in-house — not just briefing an agency.
-   Background in luxury fashion or an agency serving luxury brands strongly preferred.
-   Experience in email marketing and SMS.
-   Strategic planning and the seniority to operate with full autonomy.
-   Excellent written and verbal communication.
-   Data analysis and performance reporting.
-   Time management and ability to work under pressure.
-   Bilingual: English and Spanish (written and spoken).