# Panel Marketing Analyst (B2C)

**Company:** [Pulse Labs AI, Inc.](http://jobs.workable.com/companies/6bkZAENG4FmEJ8KvwpwguR.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Panel Marketing

[Apply for this job](http://jobs.workable.com/view/e63e0f1a-f723-414f-93a3-8995b6f569df)

## Description

**Panel Marketing Analyst — Remote**

Pulse Labs, backed by Google and Amazon, is a leading UX research firm at the forefront of product development. Our mission is to deliver insightful, actionable feedback across every stage of the product lifecycle — from conception through launch and beyond — empowering top tech companies to build groundbreaking products across mobile, smart home, wearables, and automotive.

We're looking for a driven, detail-oriented Senior Marketing Analyst to join our Marketing Team. If you thrive in a fast-paced environment, love solving complex problems, and are passionate about building and optimizing marketing strategies, this role is for you.

You'll play a pivotal role in recruiting study participants based on niche client requirements, growing our panelist community, quantifying results, and championing a "test and learn" mindset. We're looking for a motivated self-starter who identifies gaps and builds solutions, working cross-functionally to understand study requirements and target audiences.

**Key Responsibilities**

-   Develop and execute best-in-class participant acquisition strategies across owned and paid channels — both for growing our overall panelist database and for recruiting to niche study specifications outlined by clients.
-   Track and analyze performance and spend by channel for each study, maintaining strict budget adherence and adjusting strategies as needed to hit recruitment goals.
-   Leverage A/B testing to optimize campaigns in-flight and apply learnings to inform future approaches.
-   Build long-term panel growth and maintenance strategies.
-   Qualify respondents into study participants using a variety of methods to ensure client requirements are met, and onboard participants with clear, thorough instructions.
-   Drive panelist community communications — including email, help content, and social media — both during active studies and on an ongoing basis.
-   Partner with product and engineering teams to continuously improve panelist recruiting, onboarding flows, and overall participant experience.
-   Identify and recommend automation opportunities to streamline existing processes.
-   Process and track participant incentives by type for each study.

## Requirements

**Basic Qualifications**

-   Bachelor's degree in Marketing, Communications, or a related field.
-   3–5 years of experience in recruitment, marketing, or social media marketing.
-   Experience working within a marketing automation platform (e.g. HubSpot, Pardot, Marketing Cloud).
-   Proficiency managing social media campaigns, email marketing, and other digital channels.
-   Experience advertising across organic and paid channels.
-   Strong analytical skills with the ability to measure and report on campaign performance.
-   Excellent written and verbal communication skills.
-   Strong attention to detail and problem-solving ability.
-   Ability to work independently and collaboratively as part of a team.
-   Proficiency with Google Suite or Microsoft Office Suite.

**Preferred Qualifications**

-   Demonstrated ability to self-motivate and follow projects through to completion.
-   Comfortable working in a fast-changing, often ambiguous environment.
-   Experience recruiting participants for events or research studies.
-   Familiarity with Canva, Figma, or other graphic design tools.
-   Experience using analytics platforms to track and optimize marketing campaign effectiveness.
-   Background supporting UX research, market research, or working alongside technical teams.