# Head of Ecommerce Brand Launches

**Company:** [AJMedia](http://jobs.workable.com/companies/fvniyUjBFouuB7phur4uqU.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Operations

[Apply for this job](http://jobs.workable.com/view/e827fc7b-0f56-484c-a100-754e6f53960d)

## Description

The Brand Launch Manager is a high-ownership, execution-focused role responsible for taking AJ Media's consumer brands from zero to fully operational. 

This person consolidates responsibilities around: administrative and merchant setup work, website QA and launch coordination, and brand portfolio risk monitoring. The goal is a single accountable owner who can run brand launches end-to-end.

The ideal person for this role is an exceptionally detail-oriented project manager with eCommerce experience — someone with a high sense of common sense, strong administrative instincts, and the ability to manage many moving parts simultaneously without dropping anything. A PM with an eCommerce exposure is the right archetype.

_**What You'll Own**_

1 — Brand Administration & Merchant Setup 

This is the most operationally critical pillar. Errors here — wrong company name on a processor application, a missed document, an incorrectly filed form — can permanently damage a brand entity's relationship with payment processors. Precision is non-negotiable.

-   Purchase domains and create all brand-level email addresses (support, owner/signer) and phone numbers via AirCall
-   Prepare and submit merchant account applications to payment processors — ensuring all documents are correct on the first attempt
-   Act as the central coordinator between internal teams and our vendors, ensuring all required documentation is gathered, signed, and submitted on time
-   Prepare and maintain the brand setup and compliance checklist — ticking off every requirement before any application is submitted
-   Create helpdesk/ticketing infrastructure for each new brand (Gorgias or equivalent): categories, auto-responses, escalation rules
-   Coordinate 3PL agreements and returns documentation in partnership with the Supply Chain Manager — you are responsible for the paperwork, not the relationship

2 — Shopify/Legal for Compliance Site Build, QA & Launch Coordination 

You are the project manager of every site launch — not the developer. You will work with our developers  and the existing graphic designer to ensure every brand site goes live on time and looks legitimate.

-   Coordinate and oversee Shopify/Legal  store setup: theme configuration, product listings, pricing, collections, and checkout configuration
-   Brief and manage resources; clearly communicate what needs to be built and hold developers accountable to deadlines
-   Ensure all platform integrations are connected and tested pre-launch: payment gateways, email/SMS (Klaviyo), review apps, analytics, and fulfillment
-   Own pre-launch QA end-to-end using a structured checklist — checkout flows, order confirmation triggers, mobile performance, fulfillment webhooks, pixel/analytics firing
-   Coordinate go-live across all parties; nothing goes live without your sign-off
-   Build and maintain launch SOPs that make each subsequent brand launch faster and more reliable than the last

3 — Brand Portfolio Risk Monitoring  

Maintain and uphold the current  risk framework and built. Your job is to read it, monitor it, and flag anything that needs action.

-   Monitor brand portfolio health on a regular basis
-   Flag brands that are over-concentrated in volume or approaching risk thresholds
-   Recommend when a brand should be retired and replaced, based on defined criteria in the framework
-   Act as the portfolio 'load balancer' — working with the Production Manager to decide which brand new products should launch under based on current volume and capacity
-   Contribute to ongoing brand diversification — ensuring AJ Media is never over-concentrated in a single brand entity.

## Requirements

Required

-   3–5 years of experience in project management, or eCommerce operations — with direct accountability for getting things done
-   Demonstrated obsession with detail and accuracy — you are the person who catches what others miss, and you have specific examples to prove it
-   Intermediate Shopify experience — you understand the platform well enough to brief a developer, troubleshoot basic issues, and know when something needs to go to CheckoutChamp (knowledge on CheckoutChamp is a nice to have)
-   Experience submitting business applications or documentation with external parties (merchant accounts, payment processors, compliance documents, or similar)
-   Strong organisational systems — you build your own checklists, trackers, and SOPs without being asked
-   Comfort working with numbers at an analytical level — reading dashboards, monitoring spreadsheets, flagging threshold breaches
-   Excellent written communication for coordinating with vendors, IBO reps, developers, and internal team members
-   Fully remote and self-directed — no hand-holding after transition.

Preferred

-   Background as an eCommerce Project Manager — this is the closest archetype to this role
-   Experience working with multiple brands or entities simultaneously
-   Understanding of payment processor requirements, chargebacks, and merchant account health
-   Basic eye for design — you know what a legitimate, professional DTC store looks like and can give Eunice clear direction
-   Familiarity with tools in our stack: Shopify, CheckoutChamp, Klaviyo, Gorgias, AirCall

## Benefits

_**Why AJ Media**_

-   Direct ownership — you run it, you own it, you see the results
-   High-leverage role — a key bottleneck to AJ Media's growth is the speed and reliability of brand launches. You remove that bottleneck.
-   No red tape — decisions move fast, execution is what matters
-   Shared resources available from day one (developer, graphic designer)
-   Path to building your own small team as the portfolio scales
-   Remote-first, results-driven culture — flexible work, high accountability
-   Competitive Salary, Paid leaves, HMO, and allowances
-   Performance incentives tied to the successful launches you made
