# Senior CVM and Marketing Analysis

**Company:** [SSC HR Solutions](https://jobs.workable.com/companies/1ULsr4Bem27P2yEREYZFym.md)
**Location:** Remote
**Workplace:** remote
**Department:** Marketing

[Apply for this job](https://jobs.workable.com/view/e87d77c0-a26d-40f4-91cf-1b896c3300b7)

## Description

**Job Description**

We are looking for a **Senior CVM & Marketing Analytics professional** with strong experience in the **Telecommunications (Telco) industry**.

The role focuses on **Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement**.

**Key Responsibilities**

-   Decide which customer attributes and segments are worth building.
-   Own the **Telco use case library**.
-   Define what each customer segment means commercially and how its value is measured.
-   Design and measure customer campaigns.
-   Build and use customer segments in a real customer data or campaign environment.
-   Own CVM use cases end to end, including:

-   Churn
-   Retention
-   Dormancy
-   Win-back
-   Upsell
-   Tariff migration
-   Device upgrade

-   Prove campaign impact through **control design, uplift, and incrementality measurement**.
-   Work with engineering teams to specify customer attributes and segments.
-   Work with a **Customer Data Platform or campaign management platform**.

## Requirements

**Requirements**

-   **7+ years of experience**.
-   **Telco experience is mandatory.**
-   Experience in **Telco CVM, customer base management, or marketing analytics**.
-   Hands-on experience in personally **designing and measuring campaigns**.
-   Strong understanding of Telco commercial drivers, including:

-   ARPU
-   Churn economics
-   Recharge behaviour
-   Prepaid and postpaid mechanics
-   Cross-sell into fixed and content

-   Experience with customer segmentation in a real customer data or campaign environment.
-   Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade.
-   Strong understanding of **control design, uplift, and incrementality measurement**.
-   Strong **SQL** skills.
-   Experience with a **Customer Data Platform or campaign management platform** is preferred.
-   Experience working with engineering teams to specify **customer attributes and segmen**