# Growth Manager- Mexico

**Company:** [Talent Finders](http://jobs.workable.com/companies/nuCDmR6PsBULvurrxukaNW.md)
**Location:** Mexico City, Mexico
**Workplace:** hybrid

[Apply for this job](http://jobs.workable.com/view/e9344730-d1ed-4d79-a974-ebdf40567e2f)

## Description

-   Performance marketing will be centralized, with budget managed centrally
-   Need someone who executes campaigns, not just publishes content
-   Should understand strategy: Father’s Day, back-to-school, seasonal campaigns

-   Ideal candidate: immigrant background or deep understanding of remittance culture

-   Knows what sending money home means emotionally and practically
-   Can identify who the target audience watches, follows, and trusts
-   Not someone who frames competition as only Félix Pago and Remitly

-   Houston visit surfaced a key insight: every Latino supermarket has an in-person remittance counter

-   Customers are used to in-person sending; that’s the real competition to displace

-   Seniority: open to more junior profiles, could still be manager level

## Requirements

-   Performance marketing will be centralized, with budget managed centrally
-   Need someone who executes campaigns, not just publishes content
-   Should understand strategy: Father’s Day, back-to-school, seasonal campaigns

-   Ideal candidate: immigrant background or deep understanding of remittance culture

-   Knows what sending money home means emotionally and practically
-   Can identify who the target audience watches, follows, and trusts
-   Not someone who frames competition as only Félix Pago and Remitly

-   Houston visit surfaced a key insight: every Latino supermarket has an in-person remittance counter

-   Customers are used to in-person sending; that’s the real competition to displace

-   Seniority: open to more junior profiles, could still be manager level