# Senior Paid Social Strategist

**Company:** [eight&four](http://jobs.workable.com/companies/fuRr636Wzgr72g9xb7CKaw.md)
**Location:** London, United Kingdom
**Workplace:** hybrid
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/e9c74151-97c7-4eb4-acd1-4c39b88f8457)

## Description

_We’re a social and content agency led by talent and fuelled by technology. Since 2008, we’ve been building an integrated, digital-first offering that combines content excellence with channel best practice to drive meaningful performance for our clients. Born in London, we’ve grown into a global agency, partnering with ambitious brands across international markets and delivering work that connects with audiences wherever they are._

_As a values-driven agency, our people are our power. We stay ahead of the game by hiring smart thinkers and giving them back what they put in - through rapid progression, industry-leading benefits, and a culture that has been recognised in Campaign’s Best Places to Work for over seven years running._

We are looking for a Senior Paid Social Strategist to play a pivotal role in our growing team – we’re looking for someone to bring paid social expertise and broader channel thinking, as well as oversee and input into innovative and high-performing campaign strategies across multiple platforms.  

The role goes beyond activation as you’ll shape campaign approaches, define KPIs, connect channels, deliver integrated work, bring modern advertising approaches and provide a high level of social consultancy and senior client support. 

The role sits within the Distribution team as part of the media and performance arm.  

**Key Responsibilities**

-   Create social approaches across teams that feel connected, not silo’d, that contain full funnel planning and ladder up to real business impact. 

-   Collaborate with key teams such as the Account Management teams through owned / organic social, and via Growth and New Business working on pitches and proposals. 

-   Within new business and growth - leading on paid, performance, measurement approaches with tailored responses. 

-   Reviewing current tech stack, tools and licenses to ensure we have the best methods to deliver on client objectives successfully.  

-   Driving commercial success for accounts, understanding targets and pushing growth within retainers. 

-   Own the strategy, structure and success of the Media and Performance department – implementing operational standards across all accounts.  

-   Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.  

-   Setting KPIs in conjunction with teams across paid and owned to ladder up to real business impact. 

-   Showcase fresh paid approaches and measurement tactics, across all clients, working with external teams understand context / challenges.  

-   Testing and innovation – A/B testing, alphas/betas, creative experimentation. 

-   Bring thought leadership and solutions for modern advertising techniques and landscape changes across social.

## Requirements

**Essential:** 

-   New business and pitch experience working with integrated teams 

-   Tool stack for broader social understanding > Sprout, Meltwater, Supermetrics, RivalIQ 

-   In-depth experience with paid social ads managers within Meta, TikTok, LinkedIn, Reddit, Pinterest 

-   Experience with tracking set-ups, UTMs, dashboard maintenance and analytics tools - GA4, Adobe Analytics, etc 

-   Experience with measurement frameworks, attribution and experience with driving results across paid, owned, earned. 

-   Experience with both B2B, B2C and global clients. 

**Bonus:** 

-   Experience in other channels such as Paid Search, Programmatic, Display

## Benefits

-   Named in Campaign Magazine's Best Places to Work 7 years running 
-   Remote working predominantly - 2 days in the office per week
-   Private Healthcare & Life Insurance, 25 Days+ Holiday
-   Annual Team Mini break in the UK or abroad, Regular Socials
-   Open, Engaging & Inspirational Culture