# Base Management Lead (CVM)

**Company:** [Nawy Real Estate](http://jobs.workable.com/companies/b88YiLMpZ789kL6vgFZdeZ.md)
**Location:** Maadi, Egypt
**Workplace:** on site
**Department:** Nawy Shares

[Apply for this job](http://jobs.workable.com/view/ec11a649-3e77-42a7-9549-8aff8e9f5ff9)

## Description

-   Own and manage weekly property launch cycles from planning to execution.
-   Design and run promotions and engagement initiatives to drive user activity, conversions, and loyalty.
-   Develop and execute strategies to increase the number of active investors, shares per investor, and overall GMV sold.
-   A/B test user flows and personalize experiences across segments to enhance conversion and retention.
-   Build business cases for all commercial activities in collaboration with the Finance team.
-   Analyze user behavior and campaign performance to refine strategy and optimize.
-   Collaborate with Product, Brand, Performance Marketing, Customer Support, and Unit Supply teams to align initiatives.
-   Track and grow key metrics: user activity, conversion rates, GMV, shares per investor, and re-investment rates.

## Requirements

-   1–3 years of experience in CRM, CVM, growth marketing, or base management, ideally in fintech, proptech, or digital platforms.
-   Strong analytical skills with the ability to translate data into insights and action.
-   Deep understanding of user segmentation and behavioral triggers that drive conversion and retention.
-   Excellent communication and cross-functional stakeholder management skills.