# Performance Marketing Specialist - Google Ads Specialist

**Company:** [iSchool](http://jobs.workable.com/companies/dfQsW2ZtaiwV9bz5DaQnRN.md)
**Location:** Nasr City, Egypt
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/ecdf630f-bbf0-4115-813b-c1ae8d35ae62)

## Description

### About the Role

We’re looking for a **Google Ads Specialist** to join our Performance Marketing team. In this role, you’ll be responsible for managing and optimizing our Google Ads campaigns to drive quality traffic, leads, and subscriptions.

### Key Responsibilities:

-   Set up, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.
-   Conduct keyword research and build relevant audience targeting strategies.
-   Monitor campaign performance and make regular optimizations to improve results.
-   Manage campaign budgets and make sure spending is aligned with performance goals.
-   Track key metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS.
-   Analyze campaign data and identify areas for improvement and growth.
-   Test different ad copies, audiences, and campaign strategies to find what works best.
-   Work with the creative and content teams to improve ad performance.
-   Monitor conversion tracking and make sure campaign data is accurate.
-   Use tools such as GA4 and GTM to track conversions and understand user behavior.
-   Identify opportunities to scale successful campaigns while maintaining good performance.
-   Prepare regular reports and share key insights with the team.
-   Keep up with Google Ads updates and the latest performance marketing trends

## Requirements

-   2+ years of experience managing Google Ads campaigns.

-   Hands on experience with Google Search Ads, Display Ads, YouTube Ads, and/or Performance Max.

-   Good understanding of PPC, keyword research, targeting, bidding, and campaign optimization.

-   Experience using GA4 and GTM.

-   Strong analytical skills and a data driven mindset.

-   Experience managing paid media budgets.

-   Good understanding of performance marketing metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS.

-   Experience with A/B testing and campaign optimization.

-   Good communication and problem-solving skills.

-   Ability to work in a fast paced environment.

### Preferred Qualifications:

-   Experience in EdTech, SaaS, e-commerce, or subscription based businesses.
-   Experience working with lead generation or subscription funnels.
-   Google Ads certification is a plus.
-   Basic knowledge of CRO and landing page optimization is a plus.

## Benefits

-   Competitive salary.

-   Flexible hybrid working model.

-   Medical insurance.

-   Social insurance.

-   A collaborative and supportive work environment.

-   Opportunities for learning and professional growth.