# ASO Specialist

**Company:** [Mint Group](https://jobs.workable.com/companies/ugbQdSX5XxZwFYJAuBtveX.md)
**Location:** Remote
**Workplace:** remote
**Department:** SEO Department

[Apply for this job](https://jobs.workable.com/view/ed892475-b03e-4451-ad6f-12ec863f11a3)

## Description

Mint Group is a business & technology services company building and operating the infrastructure behind digital businesses. At Mint Group, we are looking for an experienced **ASO Specialist** to manage and scale app store optimization across multiple applications and GEOs. If you have a strong understanding of app store algorithms, know how to drive organic growth, and can turn data into measurable improvements in visibility, rankings, and installs — this could be your next opportunity.

## Requirements

-   2+ years of commercial ASO experience in iGaming.
-   Proven track record of growing organic traffic, increasing app visibility, or achieving top rankings in competitive GEOs.
-   Deep understanding of Google Play and/or App Store algorithms, ranking factors, and app review and moderation policies.
-   Hands-on experience with ASO tools for keyword research, competitor analysis, and performance tracking.
-   Practical experience with A/B testing and data-driven optimization.
-   Experience localizing app store listings for multiple markets and GEOs.
-   Strong analytical skills and the ability to interpret performance data and identify growth opportunities.
-   Ability to independently manage multiple applications and GEOs simultaneously.

**Key Responsibilities**

-   Own the full ASO cycle for Google Play and/or App Store applications, from initial launch to scaling.
-   Monitor and improve keyword rankings, app visibility, conversion rates from impressions to installs, and organic install volume.
-   Conduct competitor research across target GEOs, analysing top-performing apps, their keyword strategies, creatives, and update frequency.
-   Develop and implement ASO strategies tailored to different applications and markets.
-   Prepare detailed briefs and technical requirements for designers to create and optimize app store creatives.
-   Coordinate with developers on app store-related updates and technical requirements affecting ASO performance.
-   Plan, launch, and analyse A/B tests to improve store listing conversion rates.
-   Monitor ASO performance, identify optimization opportunities, and adjust strategies based on data.
-   Manage localization and adaptation of app store listings for different GEOs, ensuring relevance to local audiences.

## Benefits

-   Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
-   Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
-   Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
-   A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
-   Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
-   Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.