# Senior Ecommerce Manager

**Company:** [Activate Talent](http://jobs.workable.com/companies/kHFKsfd3NDgpPnY3GcwgQ2.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/ee8e4f8a-417e-4914-b0be-4b7e59ea3f9b)

## Description

We are seeking a high-performing **Senior Manager, Ecommerce** to own optimization and performance across our **US and Canadian Shopify sites**. This role will focus heavily on **conversion rate optimization (CRO), onsite merchandising, and ecommerce analytics**, with clear ownership of revenue-driving initiatives across the full customer journey.

The ideal candidate is both **strategic and hands-on**—someone who can identify opportunities through data, execute structured testing, and partner effectively with cross-functional teams (Marketing, Creative, Developers, CX, and Operations) to deliver best-in-class onsite experiences.

### **Key Responsibilities**

### **Ecommerce Performance & Optimization**

-   Own the **day-to-day performance** of the ecommerce sites (US + Canada), focused on **conversion rate, AOV, and revenue growth**.
-   Analyze onsite behavior including **traffic trends, funnel drop-offs, PDP performance, onsite search, cart, and checkout** to uncover optimization opportunities.
-   Develop and execute a structured **CRO roadmap**, aligned with business goals and seasonal priorities.
-   Plan, run, and evaluate **A/B tests** across key site areas including PDPs, PLPs, homepage, navigation, bundling, and promotions.

### **Onsite Merchandising & Customer Experience**

-   Own onsite merchandising strategy including:

-   Collections and product hierarchy
-   Recommendations/cross-sells
-   Badging and promotional placements
-   Content positioning and product storytelling

-   Translate marketing campaigns, product launches, and promotions into high-performing **onsite experiences**, in partnership with Marketing and Creative.
-   Partner with CX and Operations to ensure **smooth customer journeys**, clear onsite communication, and minimal friction across the purchase experience.

### **Data, Reporting & KPI Ownership**

-   Build and maintain dashboards and reporting systems to monitor key ecommerce KPIs (conversion, AOV, revenue, funnel performance, test impacts).
-   Communicate insights clearly and effectively to internal stakeholders to guide decision-making and prioritization.
-   Track performance against targets and continuously refine strategy based on results and learnings.

### **Cross-functional Leadership & Execution**

-   Work closely with web developers to:

-   Provide clear briefs and requirements
-   Prioritize technical workstreams
-   Define acceptance criteria
-   QA site changes and customizations

-   Drive efficient execution in a fast-moving environment with limited existing structure.
-   Stay current on ecommerce best practices and identify opportunities to pilot new tools, including **AI/automation workflows** to streamline operations and performance.

### **What Success Looks Like in This Role**

-   Conversion rate improves through consistent high-quality testing and optimization.
-   Onsite merchandising becomes more structured and revenue-driven.
-   Clear KPI visibility across the funnel with accurate reporting and actionable insights.
-   Efficient cross-functional execution that results in better site performance and customer experience.

## Requirements

-   **5+ years of experience** in ecommerce management, growth, or CRO within **DTC ecommerce brands**.
-   Strong track record improving **conversion rate and revenue** through testing and optimization.
-   Hands-on experience with **Shopify** (or similar ecommerce platform).
-   Strong familiarity with ecommerce analytics and CRO tools such as:

-   Google Analytics (GA4 preferred)
-   Heatmaps/session recordings
-   A/B testing platforms

-   Strong data skills: ability to build reports, extract insights, and communicate findings effectively to stakeholders.
-   Proven experience with onsite merchandising and aligning site experiences to marketing initiatives.
-   Ability to manage technical execution with developers through briefs, QA, and structured rollout processes.
-   Highly organized with strong project management skills, attention to detail, and ownership mindset.

### **Bonus Points**

-   Experience with BI tools such as **Looker, Tableau**, or similar.
-   Experience in **fashion/accessories** or other highly visual and launch-driven ecommerce categories.
-   Exposure to AI tools/workflows that improve ecommerce efficiency, merchandising, analytics, or optimization systems.