# Digital Marketing Manager

**Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md)
**Location:** Remote
**Workplace:** remote
**Department:** Candidate Sourcing

[Apply for this job](http://jobs.workable.com/view/ef2bdbb4-dcdf-454d-a4dc-5c8846c7848e)

## Description

### **Job Title: Digital Marketing Manager (B2B)**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Eastern Time (EST)

### **About the Role**

Our client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels.

This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.

The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility.

The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.

### **Responsibilities**

### **Strategy & Marketing Leadership**

• Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals  
• Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion  
• Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives  
• Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed  
• Identify scalable growth opportunities across acquisition, retention, and brand channels

### **Campaign Management & Growth Execution**

• Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content  
• Manage budgets and allocate spend strategically to maximize ROI and efficiency  
• Oversee campaign messaging, positioning, and creative direction to maintain brand consistency  
• Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition  
• Test new acquisition channels, campaign structures, audiences, and messaging to improve results

### **Analytics, Optimization & Reporting**

• Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution  
• Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools  
• Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy  
• Present actionable recommendations and performance updates to leadership regularly  
• Continuously optimize campaigns through A/B testing and experimentation

### **Content, Branding & Messaging**

• Collaborate with content, design, and technical teams to ensure cohesive execution across channels  
• Guide messaging strategy and brand positioning to strengthen market visibility and engagement  
• Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets  
• Ensure all marketing efforts align with brand voice, customer pain points, and business objectives

### **Cross-Functional Collaboration**

• Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment  
• Coordinate with operations and product stakeholders to ensure marketing supports business priorities  
• Contribute to broader growth strategy discussions and go-to-market initiatives

### **What Makes You a Perfect Fit**

• Strategic thinker who connects marketing execution to business outcomes  
• Hands-on operator comfortable managing campaigns and optimizing performance directly  
• Data-driven marketer who thrives on experimentation, testing, and continuous improvement  
• Creative storyteller capable of building compelling brand and campaign messaging  
• Strong communicator and collaborative leader who works effectively across teams

### **Required Experience & Skills**

• Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager  
• Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels  
• Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems  
• Experience balancing strategic planning with hands-on execution  
• Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly  
• Excellent leadership, communication, and project management skills

### **Preferred Experience & Skills**

• Experience leading marketing functions in B2B service-based, SaaS, or professional industries  
• Background in account-based marketing (ABM) or performance-driven demand generation  
• Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo  
• Experience managing cross-functional marketing teams or external agencies  
• Strong branding, storytelling, and positioning capabilities  
• Experience scaling marketing systems in high-growth environments

### **What Does a Typical Day Look Like?**

A Digital Marketing Manager’s day is a mix of strategic planning, campaign execution, and performance analysis. You will:

• Review campaign dashboards and optimize active marketing initiatives  
• Collaborate with leadership, sales, and content teams to align priorities and messaging  
• Launch and refine campaigns across paid and organic channels  
• Monitor lead flow, pipeline quality, and funnel conversion performance  
• Test new acquisition ideas, audience segments, creatives, and messaging strategies  
• Analyze campaign data and prepare actionable reports and recommendations

In essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact.

### **Key Metrics for Success (KPIs)**

• Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)  
• Customer Acquisition Cost (CAC) and Marketing ROI  
• Website traffic and conversion rate growth  
• Lead-to-opportunity and opportunity-to-customer conversion rates  
• Paid campaign performance and ROAS  
• Brand visibility, engagement, and audience growth across channels

### **Interview Process**

• Application Review – Assessment of experience and role alignment  
• Initial Interview – Discussion of background, marketing expertise, and growth mindset  
• Technical Interview – Deep dive into strategy, campaign management, analytics, and execution capabilities  
• Final Interview – Leadership and culture fit discussion with the client team  
• Offer & Background Verification

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