# Senior Paid Social Specialist

**Company:** [Digital](null/companies/3xiRQ1z94WTW6LtSznd2pi.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Part-time
**Department:** Hire Digital

[Apply for this job](null/view/f3a448a1-afce-43b4-a8ee-938a3ecbeed1)

## Description

We are looking for an experienced, hands-on **Freelance Senior Paid Social Specialist** to manage and optimise paid social campaigns for an established B2B technology company.

You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines **hands-on campaign execution and optimisation with strategic recommendations**.

### **Responsibilities**

-   Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
-   Monitor campaign performance, budgets, pacing and bid strategies.
-   Build and launch campaigns using creative and copy supplied by internal teams.
-   Continuously test and optimise audiences, targeting, placements and creative.
-   Identify opportunities to improve campaign efficiency and performance.
-   Support conversion tracking, measurement and reporting.
-   Recommend paid social strategies that support broader demand generation and pipeline goals.
-   Collaborate with internal Demand Generation, Creative and Web teams.
-   Proactively share platform trends, insights and optimisation opportunities.

## Requirements

-   Strong hands-on experience in B2B SaaS or B2B technology paid social.
-   Deep expertise in LinkedIn Ads and Meta Ads.
-   Experience managing meaningful paid media budgets.
-   Strong understanding of B2B demand generation and full-funnel marketing.
-   Strong analytical and campaign optimisation skills.
-   Ability to work independently while communicating proactively with stakeholders.
-   Experience with Reddit Ads is highly desirable.
-   Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage.

_This is a_ _**hands-on paid social role**__**and does not include paid search**_ _responsibilities._