# PPC Manager

**Company:** [Creative Chaos](http://jobs.workable.com/companies/p5L6kj66F2EG9zMPo2khja.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Contract
**Department:** All Published Jobs

[Apply for this job](http://jobs.workable.com/view/f55a03df-c343-4efd-991f-1e36d3230276)

## Description

**Job Summary:**  
As the PPC Manager at Creative Chaos, you will be responsible for developing, managing, and optimizing our Pay-Per-Click advertising strategy across various platforms. Your role will involve ensuring maximum ROI on our PPC campaigns and driving targeted traffic to our digital assets.

**Job Responsibilities:**

-   Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms
-   Conduct thorough keyword research to identify relevant search terms for services we offer
-   Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation
-   Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI
-   Use A/B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC)
-   Manage bid strategies and budgets to ensure campaigns remain within target KPIs
-   Stay up-to-date with the latest trends and algorithm changes in PPC and SEM
-   Collaborate with the content, design and development teams to align ad strategies with overall business goals
-   Provide insights and recommendations on new platforms or strategies to expand reach
-   Regularly communicate with stakeholders regarding campaign performance and improvement plans

## Requirements

-   **Experience:** 8+ years of hands-on experience in PPC / SEM campaign management, with a strong focus on B2B services
-   **Industry Knowledge:** Prior experience in marketing Accounting or Bookkeeping services to the US market will be a plus
-   **Tools Expertise:** Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools
-   **Analytical Skills:** Strong ability to interpret campaign data and make strategic decisions based on performance metrics
-   **Communication:** Excellent communication skills to collaborate with internal teams and report to senior management
-   **Contract:** Available for a contractual role, working 4 hours per day remotely
-   **Certifications:** Google Ads certification and other relevant SEM certifications are a must