# SEO & Content Specialist

**Company:** [Apna](http://jobs.workable.com/companies/oGcPwdAqKGbezdH7GyyVKX.md)
**Location:** Bengaluru, India
**Workplace:** on site
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/f6b45942-e195-4eff-9940-6d663b7bf868)

## Description

### SEO & Content Specialist

Location: Bengaluru, Karnataka, India (On-site)

Team: Growth/Marketing

### The Role

We are looking for an SEO & Content Specialist to drive organic growth through search-optimised content across SEO, LLM discovery, and YouTube.

### Responsibilities

-   Drive organic growth across SEO, LLM discovery, and YouTube  
    
-   Build and optimise programmatic pages (college, degree, career pathways)  
    
-   Perform keyword research and improve rankings for high-intent queries  
    
-   Create and optimise high-quality content aligned to user search journeys  
    
-   Manage and guide 3–4 content interns to scale content production  
    
-   Continuously improve content performance through experimentation  
    

About US :  
  
​Apna Transforming Careers Through Technology

Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021—achieving this milestone in just 21 months.

Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.

apna advantage - Education with Guaranteed Outcomes We're expanding beyond job matching with our new EdTech vertical that delivers:

1. Premium Online Education: Partnerships with top-tier universities offering UGC-accredited undergraduate and postgraduate programs

2. Career Success Ecosystem: Leveraging our network of 700,000+ recruiters to provide real job interviews

3. Personalized Career Journeys: Dedicated career facilitators, AI-powered job preparation tools, and guaranteed interviews

Why Join Our Mission

● Massive Market Potential: Over 3-4L students pursue online degrees annually in India and this is growing 50% every year

● Consumer Impact Legacy: Build a consumer-facing business that transforms lives

● Exponential Growth Trajectory: Early-stage opportunity in a rapidly expanding market

● Competitive Advantage: Our platform makes degree programs with job guarantees uniquely sellable

● Elite Team Environment: Collaborate with experts across product, operations, and engineering

● Wealth Creation Potential: Join during our early high-growth phase

● Meaningful Impact of work: Deliver genuine value by connecting education directly to career outcomes.

## Requirements

-   2–3 years experience in SEO or content growth  
    
-   Familiar with tools like Ahrefs, Google Search Console, SEMrush  
    
-   Experience in EdTech or career content preferred  
    
-   Basic understanding of AI search / LLM content optimisation  
    
-   Strong execution mindset