# PR Director

**Company:** [Marathon Talent](null/companies/5bYqKiitnkswFw3vY5nYxq.md)
**Location:** Buenos Aires, Argentina
**Workplace:** on site
**Employment type:** Full-time
**Department:** Luxury

[Apply for this job](null/view/f7874901-b203-44df-9c84-6c65b4d5fdb0)

## Description

We are seeking a Head of Public Relations to lead the brand's communications strategy and strengthen its presence across global media, events, and key industry relationships. This is a senior, relationship-driven position — we're looking for someone who already opens doors in the fashion and luxury world, not someone building a network from scratch or focused on day-to-day PR logistics.

Non-negotiable: prior PR experience outside Colombia — ideally in New York or Paris — at a luxury brand or an agency representing luxury brands, with an existing network that can be activated on day one.

**Responsibilities**:

-   Develop and execute the global PR and communications strategy aligned with brand objectives.
-   Build and maintain relationships with top fashion, luxury, and lifestyle media outlets.
-   Lead press initiatives, including interviews, features, and editorials.
-   Oversee product launch coverage, fashion shows, and key brand events.
-   Manage influencer and ambassador partnerships, including gifting and performance tracking.
-   Coordinate media events and press activations to strengthen brand visibility.
-   Ensure seamless collaboration with creative, marketing, and sales teams.
-   Supervise preparation and distribution of press releases, media kits, and lookbooks.
-   Monitor and report on media coverage, PR performance, and social impact.
-   Manage PR budgets, ensuring strategic allocation of resources.

## Requirements

-   Bachelor's degree in Communications, Public Relations, Marketing, or related field.
-   5+ years of experience in PR within the fashion or luxury sector — built outside Colombia, ideally in New York or Paris, at a luxury brand or an agency representing luxury brands (non-negotiable).
-   Established, ready-to-activate network of media and influencer contacts in fashion, lifestyle, and luxury markets — someone who can open doors from day one.
-   Exceptional writing, communication, and presentation skills.
-   Strong organizational and project management abilities.
-   Proficiency in English and Spanish; Italian or French are a strong plus.