# Inbound Marketer

**Company:** [DotActiv](https://jobs.workable.com/companies/nHQuKAPtLcMNHd4aBiEk7Q.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](https://jobs.workable.com/view/f7d15348-d2f9-4502-86bc-af49bb7caf62)

## Description

This dynamic role will be perfect for an individual who is looking to pursue a career in B2B marketing within the retail software industry. We’re looking for people who value driving customer acquisition, high-impact content creation, and working in an innovative environment.  

**Who Is DotActiv?**

At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.

Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.

With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

**Key Responsibilities:**

-   As an Inbound Marketer at DotActiv, you would be responsible for:
-   Supporting DotActiv’s inbound marketing engine through AI-assisted content creation and internal technical knowledge;
-   Executing content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys;
-   Leveraging modern generative AI tools to draft, repurpose, and scale content efficiently;
-   Conducting interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets;
-   Tracking key inbound performance metrics (traffic, conversion rates, and MQLs) using CRM and marketing platforms
-   Optimising SEO strategies to ensure content ranks effectively in search engines;
-   Researching industry benchmarks and self-learning best-practice frameworks for SEO, copywriting, and AI prompting to continuously refine daily output quality.
-   Breaking down long-form content into short-form assets, social posts, or infographics; and
-   Updating and optimising older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates.

## Requirements

**Requirements & Qualifications**

-   2+ years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
-   Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
-   Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
-   Exceptional written English skills with a sharp eye for editing and technical accuracy.
-   Team player.
-   Strong organisational and prioritisation skills.
-   Self-motivated and results oriented.
-   Marketing, Communications, or Business related degrees are preferred.

## Benefits

Here's what you can expect from DotActiv when joining the team as a Category Planner.

-   You’ll receive a Cost to Company of between **R17 000 - R22 000** depending on your experience;
-   You’ll have the opportunity to upskill yourself in any field that adds value to your current position;
-   We offer you a transparent job grading system; and
-   We offer you a developmental path specific to your circumstances, allowing you to track your progress.