# Head Marketing & Growth

**Company:** [RESILIV](http://jobs.workable.com/companies/mEdtnsBMi2GWx8zeP889yT.md)
**Location:** Abuja, Nigeria
**Workplace:** hybrid
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/f90c789a-3cee-4c49-98ad-8d42ea05311d)

## Description

### About the Role

Resiliv is building a global Marketing & Growth function to support its expansion across multiple markets. We are seeking a **Head of Marketing & Growth** to lead strategy, execution oversight, and revenue-driven marketing initiatives.

This is a senior leadership role responsible for building and scaling the marketing engine, driving lead generation, and ensuring measurable business growth.

## Requirements

### Key Responsibilities

-   Develop and execute the overall marketing and growth strategy
-   Own lead generation, pipeline growth, and marketing ROI
-   Define and manage marketing KPIs (CAC, CPL, conversion rates)
-   Oversee brand positioning and messaging across all markets
-   Manage paid marketing, content, and digital channels
-   Lead and coordinate internal and external marketing teams
-   Drive demand generation strategies across global markets
-   Analyze campaign performance and optimize for growth
-   Partner with leadership on revenue and expansion strategy

### KPIs

-   Monthly qualified leads generated
-   Cost per lead (CPL) within target thresholds
-   Marketing-sourced pipeline value growth
-   Conversion rate from lead to opportunity
-   Customer acquisition cost (CAC) optimization
-   ROI on marketing spend
-   Growth in brand engagement and visibility
-   Campaign performance improvement month-on-month

### Requirements

-   7–10 years in marketing, growth, or digital marketing roles
-   Minimum 3 years in a leadership role
-   Strong experience in B2B marketing or service-based industries
-   Experience managing paid ads, content, and lead generation
-   Strong analytical and performance marketing skills
-   Experience working with CRM and analytics tools

### Preferred

-   Experience in multi-market or international marketing
-   Experience building marketing functions from scratch
-   Background in tech, consulting, logistics, or professional services

### Application Method

Interested candidates should submit:

-   Updated CV
-   Summary of past marketing achievements
-   Examples of campaigns or growth results delivered
-   Brief explanation of marketing tools and systems used

## Benefits

### Why Join Resiliv

-   Opportunity to build a global marketing function from the ground up
-   High ownership role with direct impact on company growth
-   Exposure to multiple international markets
-   Work directly with executive leadership
-   Opportunity to build and lead a scalable growth engine
-   Fast-growing global business with long-term expansion plans