# Senior Performance/Growth Marketer (GBP 96k-120k OTE, Remote, Share Options) **Company:** [Resource Guru](http://jobs.workable.com/companies/qzkZLDrZ4fvyDM2aAGgX91.md) **Location:** Remote **Workplace:** remote **Employment type:** Full-time **Department:** Marketing [Apply for this job](http://jobs.workable.com/view/fc046ac3-71e2-4b0e-a617-7da551161417) ## Description **Type:** Full time **Salary:** Base £80-100K/OTE £96-120k **Location:** Remote (work from anywhere within +/- 2 hours of UK time) ### 👋 Meet The Guru [Resource Guru](https://resourceguruapp.com) is a blissfully simple scheduling tool that helps busy teams stay on track. We boost efficiency, improve resource utilisation, and increase project profitability - while promoting a healthy work/life balance. We’re proud to be [one of the leaders in our category](https://www.g2.com/categories/resource-management#grid), trusted by customers in over 100 countries - including NASA, Accenture, CNN, Publicis, PepsiCo, and the NHS. They rely on Resource Guru to manage one of their most valuable assets - their people’s time. We’re a small, fully remote team based across the UK and Europe. We collaborate mainly via Slack, with occasional meetups to connect, plan, and celebrate. [See if this is the right place for you](https://resourceguruapp.com/join-us). ### ⭐️ The role This is a senior, hands-on Growth/Performance Marketing role at the heart of our revenue engine. You’ll own demand generation across organic and paid channels - driving qualified pipeline and self-serve growth through SEO/AEO, paid acquisition, conversion optimisation, and experimentation. This role will sit within a growth department with sales and marketing. Initially, you’ll report directly to Percy (co-founder) and collaborate daily with the rest of the team. Eventually, it’s likely you will be reporting directly to a Head of Growth. This is a builder role: you’ll design systems, run experiments, and execute directly. We’re looking for someone comfortable with ambiguity, who enjoys building from first principles, and who can balance strategy with execution in a small SaaS environment. You’ll be highly organised, commercially minded, and focused on impact over activity. ### 🤝 What You’ll Be Doing Your day-to-day could include (not an exhaustive list): ### Growth strategy & execution - Own end-to-end growth across SEO/AEO, paid acquisition, lifecycle, and CRO. - Build and maintain a clear growth model linking traffic to activation to revenue. - Each quarter, identify and execute on the highest-impact growth initiatives across acquisition, activation, and conversion (e.g. SEO strategy shifts, paid campaign optimisation, onboarding improvements, CRO experiments). - Identify new acquisition opportunities and scalable channels. ### SEO, AEO & organic growth - Lead technical SEO, content SEO, and AEO. - Bring outsourced SEO back in-house and own performance directly. - Work closely with our content writer to shape SEO/AEO strategy, prioritise topics, build authority, and turn growth insights into high-impact content. - Build topic clusters, landing pages, and programmatic SEO initiatives. - Track rankings, competitors, traffic quality, assisted conversions, and revenue impact. ### Paid acquisition - Own paid strategy and execution (search, paid social, software review sites, retargeting). - Manage budgets, CAC, and ROAS with commercial discipline. - Build and test ad creative, landing pages, and funnel experiments. - Partner with Product Marketing on messaging and positioning. ### Conversion rate optimisation - Improve trial-to-paid conversion by optimising acquisition quality, landing pages, onboarding flows, and lifecycle messaging - partnering with Product on activation experiments. - Run A/B tests on landing pages, signup flows, and onboarding journeys. - Partner with Product to influence activation and growth loops. ### Analytics & reporting - Own growth reporting and dashboards. - Track core metrics (CAC, LTV, payback, funnel conversion, pipeline contribution). - Turn data into clear weekly insights and recommendations. - Work closely with Product to connect marketing to product usage. ### AI-first ways of working - Use AI tools daily (ChatGPT, Claude, Gemini, etc.) for research, copy, analysis, and experimentation. - Apply AI as a force multiplier - designing workflows and systems that significantly increase output, speed, and quality (not just one-off use). - Use AI to: -    Generate, test, and analyse ad variants -    Analyse search intent and SERPs -    Cluster keywords and customer feedback -    Accelerate landing page production - Build and refine repeatable AI-driven processes that materially improve performance and efficiency. - Stay current on AI-driven marketing workflows and bring practical improvements into the team. - Help shape how Resource Guru is discovered and understood by AI agents. ### Cross-functional collaboration - Partner with Product Marketing on campaigns, launches, and messaging. - Work with Product and Design on growth experiments and onboarding improvements. - Support Sales and Customer Success with lead quality insights and pipeline optimisation. - Collaborate closely with founders on growth strategy. ### 💎 What We’re Looking For ### Essential experience - 5+ years in Performance Marketing/Growth roles within B2B SaaS (ideally product-led or hybrid PLG/sales-assisted). - Direct ownership of acquisition funnels from traffic to activation to revenue (not just top-of-funnel). - Hands-on experience running SEO and paid acquisition simultaneously, with accountability for CAC and pipeline impact. - Proven track record of scaling organic growth through: - Technical SEO/AEO - Content-led SEO/AEO - Landing pages and programmatic SEO - Strong paid media experience across Google Search and LinkedIn Ads, including: - Campaign structure and optimisation - Keyword strategy and intent mapping - Budget ownership - Creative testing - Conversion tracking - ROAS/payback analysis. - Experience running CRO programs: - A/B testing landing pages and signup flows - Improving trial activation - Increasing trial-to-paid conversion. - Comfortable building growth models and forecasts (LTV, CAC, payback, funnel conversion). ### Analytics & commercial thinking - Strong analytical skills with experience using tools like Amplitude, Segment, GA4, HubSpot, or similar. - Ability to connect acquisition data to downstream outcomes (activation, retention, expansion, revenue). - Skilled at analysing customer quality and segment performance (e.g. ICP fit, company size, industry, deal size, sales velocity), not just channel conversion rates. - Experience identifying which channels, keywords and campaigns drive the highest-value customers, and reallocating budget accordingly. - Comfortable synthesising qualitative and quantitative insight to refine ICP definitions and inform positioning and messaging in partnership with the Product Marketing Manager. - Commercial mindset: you understand revenue (pipeline, ARR, CAC, payback and LTV), not just traffic. - Confident presenting performance clearly to founders and cross-functional teams. ### AI capability (important) - Active daily user of AI tools (e.g. ChatGPT, Claude, Gemini, Perplexity) for: - Keyword research and intent analysis - Ad and landing page variant generation - SEO clustering and topic mapping - Funnel analysis and reporting - Rapid experimentation. - Practical understanding of how LLMs surface products and content. - Curious, proactive, and hands-on with emerging AI workflows. ### Ways of working - Comfortable operating as a senior individual contributor in a small team. - Able to prioritise ruthlessly and focus on the highest-impact work. - Clear communicator who can explain growth strategy simply. - Self-directed, organised, and delivery-focused. - Enjoys building systems from scratch rather than inheriting mature processes. ### Bonus (not required) - Experience in PLG environments. - Experience with scheduling, project management, or professional services software. - Exposure to product analytics or activation optimisation. ### 🤝 Why You Might Love It Here - You’ll own growth end-to-end  real autonomy, real impact. - You’ll work directly with founders in a thoughtful, low-ego team. - You’ll help shape how thousands of teams discover Resource Guru. - We actively embrace AI to work smarter, not harder. - Remote-first with flexible hours. - Opportunity to grow into a senior leadership role. - We value a focused workplace free from political agendas and culture wars  prioritising great work, happy customers, and shared success. ### ✅ Our Hiring Process - **Meet with Imogen (Talent/People Ops):** 25-30m video call. Imogen will tell you a bit more about what it’s like to be on Team Guru. Please come prepared with any questions about our ways of working or team structure. - **Meet with Percy (cofounder):** 45-60m video call. This will follow a typical interview format with an opportunity for you to ask questions and learn more about the role. - **Short take-home task:** 30-45m. As part of the process, we’ll ask you to complete a brief, hypothetical exercise to help us understand how you think and work - no unpaid “real work,” and nothing will be used commercially. - **Meet with Andrew (cofounder):** 45-60m video call. This will follow a typical interview format with an opportunity for you to ask questions and learn more about the role. - **Reference checks** - **Offer!** ✨ ### ⭐️ What We’re Offering - A great salary - Performance-related bonus: up to 20% of salary, based on a mix of company growth and individual impact on key metrics such as pipeline generation, CAC efficiency, and conversion rates. - Stock options - Work from anywhere you like (within at least +/- 2 hours of UK time) - co-working space will be provided if necessary - 30 days paid holiday + Dec 24 - Jan 1 company holiday - Birthday off + house move day off - Flexible hours - Annual training and conference allowance - £3,000 - A home office equipment contribution upon joining (then every 3 years) - £1,000 - Budget to visit local or international colleagues  - Monthly health & wellbeing contribution - to be used as you see fit - £100 - Pension contribution - International travel - We host Guru Gatherings where we all get a chance to see each other in HD 🌎 Past locations have included Budapest, Dublin, London, Barcelona and Cape Town. Read more about our most recent trip [here](https://resourceguruapp.com/blog/team-updates/guru-gathering-2025)[](https://resourceguruapp.com/blog/team-updates/guru-gathering-2025)