# Creative Director (Maternity Cover)

**Company:** [Freddies Flowers](http://jobs.workable.com/companies/mT4tvMs34iFFbYw4mQAMDb.md)
**Location:** London, United Kingdom
**Workplace:** hybrid
**Employment type:** Contract
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/fc6d2bc4-1090-4384-b02b-913abff98ba0)

## Description

Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy.

Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!).

From the seed of an idea we continue to flourish; we’re now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.

**About the Role:**

**Contract Type: Fixed-term (Maternity Cover)  
Duration: 13 months, August 2026 start**

We are looking for an experienced Creative Director to lead and maintain the creative output of the brand for a 13 month period. This is not a role focused on redefining the brand direction, but on confidently steering and executing an already established vision.

Following a recent brand refresh, the focus is on consistency, high-quality execution, and ensuring all creative work lands effectively across channels. You will act as a steady, experienced hand, keeping the creative engine running smoothly while upholding the creative guidelines of the brand.

The role would suit someone from an in-house background used to managing the weekly and monthly creative asset production as well as some campaign creative around our peak trading periods- Christmas, Valentine’s Day and Mother’s Day. 

**Responsibilities**:

Creative Direction & Brand Stewardship

-   Maintain and uphold Freddie’s Flowers’ visual identity and creative direction
-   Ensure consistency and excellence across all brand touchpoints
-   Act as creative guardian of the brand, ensuring all outputs align with established guidelines

Team Leadership

-   Lead a creative team spanning design, art direction, photography, video, content and production
-   Provide clear direction, feedback, and support to ensure high-quality output
-   Manage team workflow, prioritisation and delivery

Executional Excellence

-   Oversee the delivery of campaigns and day-to-day creative across digital, print, social and email
-   Ensure projects are delivered on time, on brief and to a high standard
-   Take a hands-on approach where needed to guide and refine creative work
-   Help lead on AI integration and toolkits to ensure the team are staying abreast of industry trends and updates

Campaign Delivery

-   Work alongside Brand Director to concept seasonal campaign plans
-   Lead the rollout of seasonal campaigns and ongoing brand and marketing projects 
-   Collaborate closely with brand and growth teams to ensure creative supports performance goals
-   Optimise and iterate based on results without shifting core brand direction
-   Manage creative budget ensuring campaigns and seasonal creative are delivered within budget

## Requirements

-   Proven experience as a Creative Director or Head of Creative in a brand-led business
-   Strong track record of delivering high-quality creative within established brand systems
-   Experience managing multidisciplinary teams (design, art direction, video, content, production)
-   Highly organised with strong project and workflow management skills
-   Comfortable balancing hands-on creative input with leadership responsibilities
-   Strong understanding of digital channels and print processes
-   Good understanding of creative AI tools

**Personal Attributes**

-   Pragmatic and solutions-focused
-   Detail-oriented with a strong eye for design and execution
-   Calm, reliable and confident in leading through delivery-focused phases
-   Collaborative and clear communicator
-   Comfortable stepping into an existing system and making it work effectively
-   Passion for flowers and any floristry skills a bonus

## Benefits

-   Option to buy extra holiday days
-   Discounted flowers for friends/family
-   WFH (where applicable)
-   Learning and Development Support
-   Cycle to work scheme
-   Employee Assistance Programme
-   Discounted gym membership
-   Cash plan with Medicash
-   Health and wellbeing sessions with The Mind Clinic
-   Team socials and events

**Please submit your CV and portfolio, along with a short note outlining your interest in the role.**

Inclusion:

Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.