# Head of Marketing (Hybrid)

**Company:** [Whitecollars](null/companies/9LLCwpntwV2z85visLoBz4.md)
**Location:** Sydney, Australia
**Workplace:** hybrid
**Employment type:** Full-time

[Apply for this job](null/view/ffa4c01b-84fa-492d-bd65-68af47be84f6)

## Description

Our client is a fast-growing SaaS startup transforming how businesses manage, optimize, and scale their fleets. We empower operators with data-driven insights, automation, and modern fleet intelligence to lower costs, boost efficiency, and prepare for the future of connected mobility.

As we scale, we are seeking a visionary Head of Marketing to lead our client’s go-to-market strategy, build brand presence, and create predictable growth engines.

The Role

You will own the entire marketing function, driving both strategy and execution. As a member of the leadership team, you will partner closely with Sales, Product, and Customer Success to create a category-defining brand, generate qualified demand, and accelerate our client’s market penetration.

## Requirements

-   **Strategic Leadership**

-   Define and execute our client’s go-to-market (GTM) strategy in alignment with company objectives.
-   Position our client as a thought leader in fleet management SaaS, shaping the category narrative.
-   Build, lead, and mentor a high-performing marketing team.

-   **Demand Generation & Growth**

-   Own the full-funnel demand generation engine across digital, content, events, and partnerships.
-   Develop ABM (Account-Based Marketing) strategies to target key customer segments.
-   Implement and optimize lifecycle campaigns to drive MQL → SQL → closed-won conversion.

-   **Brand & Product Marketing**

-   Build a differentiated brand identity that resonates with target customers.
-   Oversee messaging, content, and storytelling across website, campaigns, and sales enablement.
-   Collaborate with Product to launch new features with strong positioning and adoption strategies.

-   **Analytics & Revenue Operations**

-   Establish KPIs, dashboards, and attribution models to measure marketing ROI.
-   Partner with Sales to ensure alignment on pipeline targets, lead handoff, and revenue growth.
-   Implement scalable MarTech stack to automate workflows and improve efficiency.

**Qualifications**

-   8+ years in B2B SaaS marketing, including leadership experience in growth-stage startups.
-   Proven success in building demand gen engines and scaling pipeline in SaaS environments.
-   Strong understanding of RevOps, sales-marketing alignment, and full-funnel analytics.
-   Expertise in modern MarTech (HubSpot, Salesforce, ABM platforms, automation tools).
-   Exceptional storytelling, positioning, and communication skills.
-   Experience hiring, developing, and leading marketing teams.

**What We’re Looking For**

-   A strategic operator who can see the big picture and execute with precision.
-   Data-driven, but creative and brand-minded.
-   Thrives in a startup environment—comfortable with ambiguity, resourceful, and hands-on.
-   Passionate about mobility, SaaS, and scaling transformative technologies.

## Benefits

-   Opportunity to define the category and shape the future of fleet intelligence.

-   Work closely with a visionary founding team in a high-growth SaaS environment.
-   Competitive compensation, equity, and benefits.
-   Culture of innovation, collaboration, and continuous learning.